WELCOME RIO X OLYMPIKUS - COLLAB CAMPAING
This project is a collaboration between Olympikus and Welcome Sunny Garments, exploring the space where performance and lifestyle intersect.

Running serves as the starting point — but the project expands into a broader visual territory, where movement also shapes aesthetics, behavior, and culture.

The work unfolds through a series of images built from a clear visual direction, aiming to translate the balance between function and expression. Texture, rhythm, and composition create a narrative that goes beyond the product itself, focusing on the atmosphere surrounding it.

Alongside the imagery, the project includes a film where I worked on design and art direction, developing a visual language that connects movement, time, and identity.

More than documenting, the intention was to build a universe — where running is no longer just performance, but a form of expression.

Role:
Designer / ai image conceptor.

CREATIVE DIRECTOR:
MÁRCIO BENTO.

Photography:
PEDRO MICELI.

Film DIRECTOR:
RAFAEL CARMO.

Motion Graphics:
PEDRO CUNHA.

agency:
buena onda.